HOW DO YOU CHOOSE A GREAT PRODUCT TO SELL?

Offering the right product will be one of the most important steps you will take. Making sure that this step is handled properly will make or break your business! You can do everything else properly, not choose the correct product and people will not buy what you have to offer.

Now, there are thousands of business owners out there that have failed because they did not have the right product, the right location, or the right marketing. In other words, they did not do their homework or due diligence before they decided to open the shop. It is no different when you sell on line. There is not a program that is going to work all the time. But you don't have to be a "rocket scientist" to figure out what to sell.

You just need to have the correct tools at your disposal, and let the market dictate what it wants to purchase. My suggestion to you is to find a product that is going to sell, and that you have a passion for. If you don't have a passion for it, you are never going to be enthused enough to write about it, and if you don't write about it, your potential customers are not going to be able to tell if it is a good enough product to buy. Does this make sense?

So what do you look at?

1. Is it a product that people want to buy? Is there a demand for it?
2. Is the price reasonable enough whereby people can afford it?
3. How much competition do I have with this product?

To determine if there is a market for a particular product, just go to the search engines. You can simply do a few searches and find out if people are searching for the product. YOU DO NOT WANT TO CREATE A MARKET...it is already there, but is there enough room for you to come in and make money?

The number of searches being conducted for a specific keyword is often the tell/tell sign of the size of the market you are looking at. 90% of web purchases start with someone using a search engine!

So, what is a "keyword"? It simply means a word that someone has typed into a search engine to find a product. It does not have to be ONE WORD either. It can be a combination of words that people use.

• Golf is a 'keyword'
• Golf clubs is a 'keyword'
• Golf Swing Instruction is a 'keyword'

All of these above are 'keywords', but if you type each example in, you are going to get different results!

A very good keyword suggestion tool would be Overture. You can access this at:

http://inventory.overture.com/d/searchinventory/suggestion/

All you have to do is type in your keyword and Overture will tell you how many people searched for that keyword in that month. YOU ARE LOOKING FOR LARGE GROUPS OF PEOPLE WHO ARE SEARCHING FOR THAT PRODUCT!

As an affiliate with a small starting budget, you need to focus on situations where there is a vast market so you have a chance to compete and win.

Lets say you want car insurance. "Car Insurance" will bring up a large number of searches, and therefore will tell you that there is a substantial market for you to come into and compete. WHEN YOU ARE OBSERVING THE SEARCH COUNTS, YOU WANT TO MAKE SURE THAT THE SEARCHES ARE OVER 100,000 A MONTH TO CONSIDER THAT PRODUCT. YOU MUST APPROACH AN ACTIVE MARKET TO SUCCEED.

Another keyword source you can use is http://wordtracker.com/. You can utilize their "free trial" period, but after that they will charge you a nominal monthly fee. It is well worth it though.

Other sources you can utilize to find products that will do good for you are:

http://ssl.clickbank.net/signup/?r=lifestyles

and

http://affiliatesalert.com

These are excellent free sources that can lend big help when it comes to selling products.