Advertising With Ezines Is Easier Than You Think

You may have heard of Ezine advertising, especially solo ads and sponsor ads.

And, I am sure that you have the following questions:

• Do they give me the advertising coverage I need?
• Do they cost alot of money to use?
• Is it hard to start?
• Most importantly, will they work for my business?

Before we begin, let me say that it's very dangerous to think of ezine advertising in terms of only solo ads. Other ad types, such as sponsor ads, classified ads, advertorials, and banner ads (yes ... banners!) work very well in ezines.

One more word of caution for you to think about....Placing banner ads and classified ads on websites is completely different than placing them on Ezines.

Ezines are delivered via email and so get MUCH more attention from the reader.

DO EZINES WORK?

Ezines have been an effective way of advertising online for almost 12 years now! Ezine advertising works for one very simple, yet powerful, reason. The people who read ezines WANT the information in the ezine. They subscribed, in many cases confirming their intention with what is called "verified opt in"process.

People who go to Ezines are very motivated buyers, and when your product matches thier interest, very good things can happen.

The KEY SECRET to ezine advertising is to MATCH the content of the ezine to your product.

You sell products to those people who are interested in your product. It is as simple as that.

You see ... MATCHING is the secret!

ARE EZINES EXPENSIVE?

Not at all. Are they free? No. Here is my take on free ads. Free ads do NOT work to sell products. You can use them for other things, but not to find buyers.

That said, how much does ezine advertising cost? On average, about $3 per thousand readers for a solo ad. That means you can reach 80,000 readers with your SOLO message (a solo is an email that goes out alone, not as part of the ezine) for about $240.

Sponsor ads, classifieds and banners are MUCH cheaper.

IS IT HARD TO PUT AN AD IN?

Absolutely not. In fact all you have to do is go to google.com, put in your product that you are selling and then put in "Ezine". So if you were selling a great golf club, then go to google, and put in the search....."golf ezine", or "golf club ezine". That is it. You will be presented with a whole slew of ezines to put your ad in.

Just FYI, I highly recommend http://directoryofezines.com because it is like a "shopping mall" for ezines.

Try it out when you get a chance, and you will find that ezine advertising is worth it's weight in gold.

HOW DO YOU CHOOSE A GREAT PRODUCT TO SELL?

Offering the right product will be one of the most important steps you will take. Making sure that this step is handled properly will make or break your business! You can do everything else properly, not choose the correct product and people will not buy what you have to offer.

Now, there are thousands of business owners out there that have failed because they did not have the right product, the right location, or the right marketing. In other words, they did not do their homework or due diligence before they decided to open the shop. It is no different when you sell on line. There is not a program that is going to work all the time. But you don't have to be a "rocket scientist" to figure out what to sell.

You just need to have the correct tools at your disposal, and let the market dictate what it wants to purchase. My suggestion to you is to find a product that is going to sell, and that you have a passion for. If you don't have a passion for it, you are never going to be enthused enough to write about it, and if you don't write about it, your potential customers are not going to be able to tell if it is a good enough product to buy. Does this make sense?

So what do you look at?

1. Is it a product that people want to buy? Is there a demand for it?
2. Is the price reasonable enough whereby people can afford it?
3. How much competition do I have with this product?

To determine if there is a market for a particular product, just go to the search engines. You can simply do a few searches and find out if people are searching for the product. YOU DO NOT WANT TO CREATE A MARKET...it is already there, but is there enough room for you to come in and make money?

The number of searches being conducted for a specific keyword is often the tell/tell sign of the size of the market you are looking at. 90% of web purchases start with someone using a search engine!

So, what is a "keyword"? It simply means a word that someone has typed into a search engine to find a product. It does not have to be ONE WORD either. It can be a combination of words that people use.

• Golf is a 'keyword'
• Golf clubs is a 'keyword'
• Golf Swing Instruction is a 'keyword'

All of these above are 'keywords', but if you type each example in, you are going to get different results!

A very good keyword suggestion tool would be Overture. You can access this at:

http://inventory.overture.com/d/searchinventory/suggestion/

All you have to do is type in your keyword and Overture will tell you how many people searched for that keyword in that month. YOU ARE LOOKING FOR LARGE GROUPS OF PEOPLE WHO ARE SEARCHING FOR THAT PRODUCT!

As an affiliate with a small starting budget, you need to focus on situations where there is a vast market so you have a chance to compete and win.

Lets say you want car insurance. "Car Insurance" will bring up a large number of searches, and therefore will tell you that there is a substantial market for you to come into and compete. WHEN YOU ARE OBSERVING THE SEARCH COUNTS, YOU WANT TO MAKE SURE THAT THE SEARCHES ARE OVER 100,000 A MONTH TO CONSIDER THAT PRODUCT. YOU MUST APPROACH AN ACTIVE MARKET TO SUCCEED.

Another keyword source you can use is http://wordtracker.com/. You can utilize their "free trial" period, but after that they will charge you a nominal monthly fee. It is well worth it though.

Other sources you can utilize to find products that will do good for you are:

http://ssl.clickbank.net/signup/?r=lifestyles

and

http://affiliatesalert.com

These are excellent free sources that can lend big help when it comes to selling products.

AffiliateMarketingConnections

AffiliateMarketingConnections

AFFILIATES BASIC GUIDE TO BUILD A BUSINESS

It is really easy to start an Affiliate Marketing business. Just use your search engines and you can visualize how many products there are out there that you can represent. All you have to do is find a product(s) that you want to sell and get after it!



First of all you need to execute a game plan and do some research on different products. When you are doing research, your topics or products that you come up with should be associated with your personal interest. After all, if you don't have an interest in the topic, you're not going to be able to write about it and sell it. Find yourself 5 or 6 topics and come up with 5-10 keywords per topic.

If you have not subscribed to Wordtracker, then I highly suggest that you do. It will prove to be well worth your time, and is only cents per day to subscribe to. Use Wordtracker to confirm at least 1,000 searches per day on the search engines.

Once you find the keywords that have the highest search values, then you can search Google, Commission Junction, and Clickbank, for relevant products that draw your interest, have the highest commissions, and are readily available.



I highly recommend that you build a website.

Go ahead and register your domain to establish a name for your website. I recommend Third Sphere, or Bluehost. Either one of these sites can help you build your site, file your domain name, and host your site. Be sure to install wordpress blog on your site. Choose yourself a theme, set up your widgets and blog catagories, and then you start writing.



Develop some content for your Site.

You want to inform your potential customers with your About page, Disclaimer, Disclosure, and Privacy pages.

Create yourself about 7 - 8 articles related to your topic and post them to your website. You can write your own articles, or you can contract a ghost writer like Elance, to write articles for you. The point being that you want to get content on your site as quick as possible, because the more content you have, the more the search engines are going to recognize your site.



Make sure you Monetize your Site:

Place contextual advertising on your site. Sign up for Google Adsense and other contextual advertising vehicles. Make sure you get the code and place it on your site.

Join Affliate Programs through some major affiliate networks. You can place links directly related to the product within the articles that you write. You can also link to onsite merchant copy and product endorsements from articles.

Sell Ad Space on your site directly to merchants. This will come later after you have established yourself in the market.


Market Your Site:

Ping your website. A complete list of update services to ping is available on Wordpress Codex.


Build yourself a subscriber list. I would recommend feed delivery through Feedburner's
free service, and also use an autoreponder service such as Aweber.

Hopefully, these are few helpful hints to get you going. The best advice I can give you is to keep posting entries on your website, add products and services, and build your subscriber base using the methods above.

If you want more detailed information for practically nothing, check the following links out for your review!

Rosalind Gardner has a published Super Affliate Hand Book. It will give you a wealth of information regarding your business.

She has also published the Affiliate Blueprint Book. It goes into detail exactly what you need to do to be a successful Affiliate marketer.

TEN WAYS TO GET YOUR BUSINESS STARTED FAST

I have posted a most helpful article on Affiliate Marketing on my HUB PAGE. Find out how you can get started very quickly with your Affiliate Marketing business. You can find the article by clicking here

ROSILAND GARDNER'S SUPER AFFILIATE HANDBOOK

Read the amazing true story of how one woman, with no previous business experience, earned $436,797+ in 2002 and now earns MUCH MORE than that ... just by selling other people's stuff online!

In her down-to-earth, sincere and often humorous style, Rosalind Gardner guides you through the entire process of building an affiliate marketing business on the 'Net.

Frequently revised and updated to reflect industry changes, the Super Affiliate Handbook now consists of 236 pages and 124 screenshots that will show you step-by-step how to become a Super Affiliate. You'll learn how to pick the best affiliate programs, negotiate a commission raise and save time, money and effort on everything from affiliate software to web hosting.

To learn exactly how she does it, Click Here.

BEGINNER AFFILIATE MARKETERS: TAKE A LOOK AT THIS

The toughest question I get from those beginners who are new to Internet Affiliate Marketing is, "What shall I sell on line"?
Here's how it usually starts…

Somewhere along the line they get seduced by the lure
of "easy money" that can be made online - either by
seeing some late-night TV infomercial, or some ad that
says "you could have your very own Internet Business up
and running and making big money in less than 48
hours…blah…blah…yada…yada…"

(Heck - I'll admit - I think I bought into an ad that
said something like that…so don't feel bad...;-)

So, they buy some course that teaches them tactics and
techniques for driving traffic to a website, writing
sales copy, using autoresponders, etc. etc…

Which is all fine and good, but…there's something
missing from these courses...

Something huge.

In fact, it's the most important question that all
online businesses must answer…before any of the
'tactics' are put into place...

"What Should I Sell Online?"

* * * * * * * * * * * * *
The #1 Reason Why 80% Of Internet Marketers Fail
* * * * * * * * * * * * *

Most online marketers fail because they use the
"ready…fire…aim" approach to selling products.

They get seduced into the idea of having money-making
websites all over the web that run on auto-pilot so
they 'make money while they sip an umbrella drink on
the beach'.

They 'go with their gut' about what product to sell and
what the market really wants, they hire a ghostwriter
to write an ebook, pop some copy up on a one-page
website, run a few Adword campaigns…

…and wait for the money to start pouring into their
bank account…

…and they wait…
…and they wait…

And when sales are non-existent (or barely enough to
cover the cost of their Adwords campaign), they start
to worry...and then the "blame-game" begins:

1. They blame the copy

2. They blame the "guru" whose course they bought

3. They blame the cat…the dog… their childhood
upbringing…whatever

But the truth is - none of these are to blame.

* * * * * * * * * * * * * * * * * * * * * * * * * *
The Most Important Decision You Will Ever Make Is… What
Is the Best Hidden Profitable Niche For Me?
* * * * * * * * * * * * * * * * * * * * * * * * * *

The problem is…they are trying to sell a product that
nobody wants…and there's nothing that can 'fix' that
problem. Changing the copy won't help. Neither will
more traffic. But by then it's too late.

Of course, what they should have done was answer the
question correctly from the beginning, which is "What
Should I Sell Online".

But there's no easy way to answer the question, because
the answer is different for everyone.

Why?

To become Fabulously Wealthy in any Niche Business, the
Niche you decide to pursue must fit these 4 Criteria:

1. It Must Be a Subject Matter That You Love
2. People Must Be Willing (and able) to Pay For What
You're Selling
3. There Must Be Enough of a Market To Bring You a
Predictable Flow of New Customers
4. But…the market cannot be so large that you end up
competing with very well-funded, well-marketed
competitors

In other words, you need to find an untapped profitable
niche that deals in a subject matter where you have a
sincere, passionate desire to help people…

If you're thinking, "that sounds difficult". You're
right.

It used to be difficult. Using the "old" way of finding
niches (doing keyword searches on the same old sites
everyone else is using), it was difficult.

…and the results were unreliable at best.

Until now…

* * * * * * * * * * * * * * * * * * * * * * * * * *
How to Find the Perfect Hidden Profitable Niche for You
With Laser-Like Pinpoint Accuracy….The Niche Formula
* * * * * * * * * * * * * * * * * * * * * * * * * *

I recently read a copy of Dan Lok's New Ebook "The
Niche Formula", and I was absolutely blown away by his
thorough, scientific method for spotting hidden,
profitable niches…using unorthodox methods that you
won't find detailed anywhere else.

For those of you who don't know him - Dan Lok is no
slouch when it comes to finding and 'conquering' hidden
niche markets. He's made over $5 Million in his
relatively short Internet Marketing Career - and a lot
of that money has NOT been made through teaching people
"how to make money on the internet".

On the contrary, he's developed his own proprietary
method to uncover nice little "hidden" niche markets
where he has a personal interest. Using a very exact
formula, he has a way of finding, evaluating and
analyzing a niche before he ever commits a single
dollar to pursuing it.

At the urging of one of his private coaching clients
who used Dan's 'Niche Formula' with stellar results, he
finally put this proprietary 'hidden profitable niche
discovery system' down on paper.

* * * * * * * * * * * * * * * * * * * * * * * * * *
This Goes Way Beyond Keyword Searches
The Niche Formula
* * * * * * * * * * * * * * * * * * * * * * * * * *

Sure, there's tons of Ebooks out there that teach
so-called "Niche Research" techniques - that turn out
to be nothing more than 'how to' guides for using the
popular keyword research sites that everyone else is
using.

Perhaps you've wasted your money on one of these Ebooks
- I know I have. So that's why I was skeptical when I
first saw "The Niche Formula". I thought, "how
different could it be?".

The major difference is this…Dan reveals tricks and
secrets in here from the deepest "nooks and crannies"
of the web that most people don't even know exist.

In fact, some of these "tricks" are so sneaky and
"stealth-like" that they left me shaking my head,
thinking "I can't even believe some of this stuff is
legal"…

But if you want to make millions mining "gold" from
hidden, profitable niches like Dan Lok and his clients
do every day, these are the exact "grown up" techniques
that they use.

The Niche Formula

If you want to know with 100% certainty that you are
selling the right product to the right market at the
right time, this is your guide. There is no better tool
that I've seen for beginner (or advanced) Internet
Marketers uncover the untapped, hidden niches that are
waiting to be discovered.